Learn how to attract, engage, delight - and, most importantly, convert leads in this free ebook from RevenueZen. We'll help you understand and apply the 7 crucial elements you'll need to build an effective B2B inbound strategy that scales.
There are two main types of marketing - inbound and outbound marketing. And yes, which type you use has a huge impact on your bottom line. We’ll define both of them, their major differences, ideal use cases, and ROI.
Inbound marketing involves several different elements that work together to create a robust strategy that brings high value leads to you. There are seven effective elements you’ll need to build your inbound strategy - analytics, user experience, SEO, content marketing, email, social media, and paid ads - and we’ll explore what goes into all of them!
One of the first and most critical elements of an impactful inbound strategy is search engine optimization (SEO). In its simplest form, SEO is the practice of increasing the quantity and quality of traffic that comes to your website. That may sound simple, but a lot goes into optimizing a website and content for SEO. An effective SEO strategy is made up of three parts - on-page SEO, off-page SEO, and technical SEO.
It’s time to put everything together and design an effective B2B inbound marketing strategy for yourself. We will walk you through the 10 crucial steps you need to take to do just that, including what specific goals you should set, how to understand and speak to your audience, and implementing a nurturing strategy.
We've helped B2B companies across the country build and implement scalable inbound strategies that get them to Page One for high-value keywords, increase brand awareness as thought leaders, and generate a steady stream of qualified, organic leads.
Driving up SEO has helped us get more business from individual buyers who want to educate themselves with our courses and programs.
I have always been expecting an ROI enough to justify the spend with my team. We've always evaluated this on the basis of "did it pay for itself and them some with Closed Won deals?" This has certainly paid for itself!
In helping us grow our pipeline, our very, very small team has learned a ton about our sales process, especially how to convert more customers at every stage in our process.