Learn how to use LinkedIn to connect with prospects and customers in this free ebook from RevenueZen. LinkedIn is a HUGE opportunity right now in B2B sales, that's why we're here to help you understand and apply the lucrative social selling model.
LinkedIn is, in many ways, unlike selling cold over the phone or email. Because it’s a platform specifically designed for social networking, there are rules you need to understand and respect. That said, many “sales rules” still apply. Most notably: volume is still important, and you need to have a goal.
Your audience will be based on the size of your following, which allows you to engage with more people, get more views, and build more influence. You want to build a relevant audience of people that may be interested in future content you publish, even if they aren’t a buyer at this moment, today - and we’ll show you how.
Content that does well on LinkedIn is authentic, valuable, and relevant to your beliefs. The first step is knowing how and what to write. We’ll show you what great content looks like, define successful engagement metrics, and highlight real-world examples of LinkedIn posts that led to qualified sales conversations.
Once you’ve posted great content, you will often get at least a few “engagements” in the form of likes, comments, and shares. Later on, you’ll get more. It’s important to look at each one of these people as a potential connection and take the appropriate steps to engage them. If you follow these three steps, it will be easy to know when (and how) to ask for a sales meeting on LinkedIn.
We've helped companies across the country build and implement scalable social selling strategies that get them in front of their prospects at exactly the right time.
RevenueZen... Your company's wingman. Better at starting conversations than Goose at the bar with Maverick.
I have always been expecting an ROI enough to justify the spend with my team. We've always evaluated this on the basis of "did it pay for itself and them some with Closed Won deals?" This has certainly paid for itself!
In helping us grow our pipeline, our very, very small team has learned a ton about our sales process, especially how to convert more customers at every stage in our process.